"Portugal, the best destination" the case study of a CSR communication that changed mentalities and increased business performance

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Bibliographische Detailangaben
Veröffentlicht in:World review of entrepreneurship, management and sustainable development
1. Verfasser: Casais, Beatriz (VerfasserIn)
Weitere Verfasser: Sousa, Bruno (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2019
Schlagworte:
corporate social responsibility > CSR > integrated marketing communications > new media > societal marketing > destination marketing > Aufsatz in Zeitschrift
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