Business intelligence for small and medium-sized enterprises : an agile roadmap toward business sustainability

Business intelligence for small and medium-sized enterprises an agile roadmap toward business sustainability

"Small and medium-sized enterprises (SMEs) have an excellent opportunity to harness their natural agility to compete and to do this they should look to business analytics. This book presents a process model that can be adapted by organizations looking to acquire agility through analytics. It de...

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Bibliographische Detailangaben
1. Verfasser: Rao-Graham, Lila (VerfasserIn)
Weitere Verfasser: McNaughton, Maurice L. (VerfasserIn), Mansingh, Gunjan (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Boca Raton CRC Press 2020
Schlagworte:
KMU > Strategisches Management > Betriebliches Informationssystem > Business intelligence > Small business > Management > Strategic planning
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Beschreibung
Zusammenfassung:"Small and medium-sized enterprises (SMEs) have an excellent opportunity to harness their natural agility to compete and to do this they should look to business analytics. This book presents a process model that can be adapted by organizations looking to acquire agility through analytics. It describes the steps of the model and real-world examples"--
Beschreibung:XVI, 150 Seiten
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ISBN:9781138584211
978-1-138-58421-1
9780429316371