Say what? how the interplay of tweet readability and brand hedonism affects consumer engagement

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Bibliographische Detailangaben
Veröffentlicht in:Journal of business research
1. Verfasser: Davis, Scott W. (VerfasserIn)
Weitere Verfasser: Horváth, Csilla (VerfasserIn), Gretry, Anaïs (VerfasserIn), Belei, Nina (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2019
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