Enhancing consumer engagement in an online brand community via user reputation signals a multi-method analysis

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Bibliographische Detailangaben
Veröffentlicht in:	Academy of Marketing Science Journal of the Academy of Marketing Science
1. Verfasser:	Hanson, Sara (VerfasserIn)
Weitere Verfasser:	Jiang, Lan (VerfasserIn), Dahl, Darren W. (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2019
Schlagworte:	Online brand community > Reputation > Engagement > Marketing strategy > Role clarity > Aufsatz in Zeitschrift
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