Enhancing consumer engagement in an online brand community via user reputation signals a multi-method analysis

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Veröffentlicht in:Academy of Marketing Science Journal of the Academy of Marketing Science
1. Verfasser: Hanson, Sara (VerfasserIn)
Weitere Verfasser: Jiang, Lan (VerfasserIn), Dahl, Darren W. (VerfasserIn)
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Sprache:eng
Veröffentlicht: 2019
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