The media handbook a complete guide to advertising media selection, planning, research, and buying

"The Media Handbook provides a practical introduction to the advertising, media planning, and buying processes. Emphasizing basic calculations and the practical realities of offering alternatives and evaluating the plan, this seventh edition includes updated statistics and coverage of social me...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Katz, Helen (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	New York, London Routledge 2019
Ausgabe:	7th edition
Schriftenreihe:	Routledge communication series
Schlagworte:	Advertising media planning > Mass media and business > Marketing channels > Werbung > Massenmedien
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