Consumers' perception of quality and value under different price ranges and price positions within a product line a study of the Indian passenger car market

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Veröffentlicht in:Icfai University Press (Hyderabad) The IUP journal of marketing management
1. Verfasser: Baishya, Swati (VerfasserIn)
Weitere Verfasser: Kakati, Munin (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2019
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