An app a day keeps a customer connected explicating loyalty to brands and branded applications through the lens of affordance and service-dominant logic

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Bibliographische Detailangaben
Veröffentlicht in:	Information & management
1. Verfasser:	Fang, Yu-Hui (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2019
Schlagworte:	Service-dominant logic > Brand competence > Brand warmth > Branded applications > Affordance > Brand loyalty > Aufsatz in Zeitschrift
Tags:	Tag hinzufügen Keine Tags, Fügen Sie den ersten Tag hinzu!

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