| Digitales Marketing : integrierte Erfolgsmessung : wie der strategische Einsatz von Digital-Analytics-Instrumenten gelingt
|
2023 |
Tombach, Alexander |
| How traditional manufacturers succeed in D2D : a strategic framework for assortment and pricing to solve channel conflicts
|
2023 |
Götsch, Constantin |
| Digital Humans : Zukunft der Konsumenten-Interaktion?!
|
2023 |
Weigel, Christian |
| Optimierung der Kundenbeziehung : eine Analyse viraler B-to-C-Marketingkampagnen im Online- und Offline-Handel
|
2023 |
Ampler, Nadine |
| Building a minimum viable brand : best practice for startups
|
2023 |
Walter, Simon |
| New mobility in everyday life : perspectives from 20 households examined over four months
|
2023 |
Linke, Jannis |
| How urban society can benefit from inclusive mobility
|
2023 |
Lang, Nikolaus S. |
| Who would subscribe for a car? : the influence of car ownership, environmental consciousness, age, and place of living
|
2023 |
Greifenstein, Marvin |
| Fünf These zum Thema Branding : zugespitzt
|
2023 |
Rutschmann, Marc |
| Social Media Influencers in virtual selling tools? : how do consumers perceive the influencer's role in fashion hauls on Instagram, and how do these perceptions affect purchase intentions?
|
2023 |
Mahn, Luisa |
| Data and Creativity : Editorial
|
2023 |
Schögel, Marcus |
| How and when to communicate sustainability
|
2023 |
Brinbaum, Mélanie |
| Die grüne Schweizer KonsumentIn
|
2023 |
Gisler, Julia |
| Sustainable consumption communities : relevance and acceptance
|
2023 |
Mann, Andreas |
| The data creativity nexus : shaping the future of marketing in the age of artificial intelligence
|
2023 |
Hoffmann, Alexander |
| Generative AI tools in customer service : beyond the hype of "prompt engineering"
|
2023 |
Deecke, Thedda |
| Testing social media advertising effectiveness : with multi-method user experience research
|
2023 |
Ahnfeld, Tobias |
| Drivers of sustainable consumption : life satisfaction and the concreteness of sustainable product attributes in advertising
|
2023 |
Martin, Béatrice |
| Auf Taten müssen Worte folgen
|
2023 |
Baertschi, Christian |
| Innovative In-Store-Technologie : Nützlichkeit und Wirkung aus Kundensicht
|
2023 |
Fränzel, Nils |
Tag hinzufügen