Modeling multichannel advertising attribution across competitors

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Management information systems
1. Verfasser: Li, Yiyi (VerfasserIn)
Weitere Verfasser: Xie, Ying (VerfasserIn), Zheng, Zhiqiang (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2019
Schlagworte:
Multichannel attribution > competition > purchase funnel > Aufsatz in Zeitschrift
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