Handbook of research on digital marketing innovations in social entrepreneurship and solidarity economics

"This book explores the relationship between digital marketing, social entrepreneurship, and solidarity economics to create crowding-in effects and socioeconomic wealth directed towards the improvement of the standard of living of the society. It also examine examines the impact and application...

Ausführliche Beschreibung

Bibliographische Detailangaben

Weitere Verfasser:	Sáiz-Alvarez, José Manuel (HerausgeberIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Hershey, PA IGI Global 2019
Schriftenreihe:	Advances in marketing, customer relationship management, and e-services (AMCRMES)book series
Schlagworte:	Online-Marketing > Sozialwirtschaft > Lateinamerika > Social entrepreneurship > Internet marketing > Social marketing > Handbuch > Fallstudie
Online Zugang:	Inhaltsverzeichnis
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