Fake news, real problems for brands the impact of content truthfulness and source credibility on consumers' behavioral intentions toward the advertised brands

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Journal of interactive marketing
1. Verfasser: Visentin, Marco (VerfasserIn)
Weitere Verfasser: Pizzi, Gabriele (VerfasserIn), Pichierri, Marco (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2019
Schlagworte:
Fake news > Brand attitude > News truthfulness > News credibility > Source credibility > Brand trust > Aufsatz in Zeitschrift
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Feeding the trolling : understanding and mitigating online trolling behavior as an unintended consequence 2022 Papez, Maja Golf
The unanticipated dynamics of promoting crowdfunding donation campaigns on social media 2022 Dehdashti, Yashar
Sponsored influencer vlogs and young viewers : when sponsorship disclosure does not enhance advertising literacy, and parental mediation backfires 2022 Harms, Bianca
Value creation (vs value destruction) as an unintended consequence of negative comments on [innocuous] brand social media posts 2022 Labrecque, Lauren I.
Sarcastic or assertive : how should brands reply to consumers' uncivil comments on social media in the context of brand activism? 2022 Batista, Juliana Moreira
I am not what I like : endorsing brands on social media negatively affects consumers' self-evaluation 2022 Bernritter, Stefan F.
Sponsorship disclosure of influencers : a curse or a blessing? 2022 Giuffredi-Kähr, Andrea
Paradoxes of social support in virtual support communities : a mixed-method inquiry of the social dynamics in health and wellness Facebook groups 2022 Rosario, Ana Babić
Predicting tie strength with ego network structures 2021 Stolz, Simon
Let me entertain you? : the importance of authenticity in online customer engagement 2021 Eigenraam, Anniek W.
Empirical analyses of nonlinear effects of reserve prices on ending prices in online auctions 2021 Han, Jidong
Spot-on creativity : creativity biases and their differential effects on consumer responses in (non-)real-time marketing 2021 Mazerant, Komala
Certainty in language increases consumer engagement on social media 2021 Pezzuti, Todd
Seeing it is like touching it : unraveling the effective product presentations on online apparel purchase decisions and brain activity (an fMRI study) 2021 Jai, Tun-Min
LSTM response models for direct marketing analytics : replacing feature engineering with deep learning 2021 Sarkar, Mainak
Examining the deferred effects of gaming platform and game speed of advergames on memory, attitude, and purchase intention 2021 Ghosh, Tathagata
The effectiveness of triggered email marketing in addressing browse abandonments 2021 Goic, Marcel
The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media 2021 Hayes, Jameson L.
Investigating the role of product assortment in technology-enabled sales platforms 2021 Thomas, Jacquelyn S.
The role of social media content format and platform in users' engagement behavior 2021 Shahbaznezhad, Hamidreza
Alle Artikel auflisten