Object valuation and non-ownership possession how renting and borrowing impact willingness-to-pay

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Bibliographische Detailangaben
Veröffentlicht in:	Academy of Marketing Science Journal of the Academy of Marketing Science
1. Verfasser:	Bagga, Charan K. (VerfasserIn)
Weitere Verfasser:	Bendle, Neil T. (VerfasserIn), Cotte, June (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	2019
Schlagworte:	Object valuation > Renting > Borrowing > Psychological ownership > Endowment effect > Willingness-to-pay > Experiments > Aufsatz in Zeitschrift
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