The influence of identity-driven customer engagement on purchase intention

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Bibliographische Detailangaben
Veröffentlicht in:Journal of retailing and consumer services
1. Verfasser: Prentice, Catherine (VerfasserIn)
Weitere Verfasser: Han, Xiao Yun (VerfasserIn), Hua, Lian-Lian (VerfasserIn), Hu, Lin (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2019
Schlagworte:
Social identification > Customer engagement > Purchase > Online community > Aufsatz in Zeitschrift
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