Measuring brand image a systematic review, practical guidance, and future research directions

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Review of managerial science
1. Verfasser: Plumeyer, Anja Maria (VerfasserIn)
Weitere Verfasser: Kottemann, Pascal (VerfasserIn), Böger, Daniel (VerfasserIn), Decker, Reinhold (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2019
Schlagworte:
Brand equity > Brand image > Measurement techniques > Systematic review > Aufsatz in Zeitschrift
Tags: Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
Titel Jahr Verfasser
Like student like manager? : using student subjects in managerial debiasing research 2019 Graf-Vlachy, Lorenz
Fostering entrepreneurship : an innovative business model to link innovation and new venture creation 2019 Del Bosco, Barbara
Of early birds and phantoms : how sold-out discounts impact entrepreneurial success in reward-based crowdfunding 2019 Adam, Martin
The perception of value of platform-based business models in the sharing economy : determining the drivers of user loyalty 2019 Clauß, Thomas
Handle with care! : how majority cues can reduce the negative effects of warnings of foreseeable product failures 2019 Hüttl-Maack, Verena
Organizational innovation climate and individual innovative behavior : exploring the moderating effects of psychological ownership and psychological empowerment 2019 Liu, Fang
Modeling corporate citizenship and turnover intention : social identity and expectancy theories 2019 Lin, Chieh-Peng
Management control in multinational companies : a systematic literature review 2019 Sageder, Martina
Professionalization of management accounting in family firms : the impact of family members 2019 Hiebl, Martin R. W.
Organizational wisdom practices and firm product innovation 2019 Akgün, Ali E.
Price discovery of German index derivatives during financial turmoil 2019 Frommherz, Anja
Exploratory and exploitative innovation in family businesses : the moderating role of the family firm image and family involvement in top management 2019 Arzubiaga, Unai
Developing virtual team performance : an integrated perspective of social exchange and social cognitive theories 2019 Lin, Chieh-Peng
Gender-related factors in family business succession : a systematic literature review 2019 Kubíček, Aleš
Interfirm coopetition, trust, and opportunism : a mediated moderation model 2019 Yu, Pei-Li
Experimental evidence on external auditor reliance on the internal audit 2019 Quick, Reiner
Coopetition as the new trend in inter-firm alliances : literature review and research patterns 2019 Devece, Carlos
Improving dynamics or destroying human capital? : the nexus between excess turnover and performance 2019 Wynen, Jan
Good enough to move? : Window-dressing performance impending turnover in inter-organizational mobility 2019 Ahn, He Soung
Is there a trade-off between social and financial performance of public commercial banks in India? : a multi-activity DEA model with shared inputs and undesirable outputs 2019 Wijesiri, Mahinda
Alle Artikel auflisten