Marketing standardisation by multinationals in an emerging market

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Bibliographische Detailangaben
Veröffentlicht in:European journal of marketing
1. Verfasser: Ozsomer, Aysegul (VerfasserIn)
Weitere Verfasser: Bodur, Muzaffer (BerichterstatterIn), Cavusgil, S. Tamer (BerichterstatterIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 1991
Schlagworte:
Marketingmanagement > Multinationales Unternehmen > Internationales Marketing > Türkei > Absatzmarkt > Marktforschung > Aufsatz in Zeitschrift
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