Culture and commerce : the value of entrepreneurship in creative industries

Culture and commerce the value of entrepreneurship in creative industries

The business of culture -- Pioneer-entrepreneurs : creating markets and changing minds -- Intermediaries : constructing meaning and value for markets -- Doing their job : the functions of intermediaries -- Maximizing influence : the features of intermediaries -- Creators and producers : making art,...

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Bibliographische Detailangaben
1. Verfasser: Khaire, Mukti (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Stanford, California Stanford Business Books, an imprint of Stanford University Press 2017
Schlagworte:
Kultursektor > Kreativsektor > Unternehmer > Management > Cultural industries > Entrepreneurship > Arts > Economic aspects > Marketing > Kulturindustrie > Kulturwirtschaft
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Beschreibung
Zusammenfassung:The business of culture -- Pioneer-entrepreneurs : creating markets and changing minds -- Intermediaries : constructing meaning and value for markets -- Doing their job : the functions of intermediaries -- Maximizing influence : the features of intermediaries -- Creators and producers : making art, making markets -- Power and unpredictability : key challenges facing producers -- Purpose and profit : strategies for balancing cultural and financial imperatives -- New world, old rules : creative industries in the age of digitalization and globalization
Beschreibung:Includes bibliographical references and index
Beschreibung:XX, 254 Seiten
ISBN:9781503603080
978-1-5036-0308-0
9780804792219
978-0-8047-9221-9