Branded lives : the production and consumption of meaning at work

Branded lives the production and consumption of meaning at work

"Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at work are increasingly mediated by the brand. This insightf...

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Bibliographische Detailangaben
Weitere Verfasser: Brannan, Matthew J. (HerausgeberIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Cheltenham u.a. Elgar c2011
Schlagworte:
Industriesoziologie > Arbeitswelt > Arbeitszufriedenheit > Arbeitsbeziehungen > Personalmanagement > Persönlichkeitspsychologie > Markenführung > Wirtschaftskultur > Quality of work life > Personnel management > Branding (Marketing) > Product management > Industrial relations > Markenpolitik > Personalpolitik > Aufsatzsammlung
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Titel Jahr Verfasser
Internalizing the brand? : identity regulation and resistance at Aqua-Tilt 2011 Russell, Stephanie
The brand I call home? : employee-brand appropriation at IKEA 2011 Tarnovskaya, Veronika V.
Considering the "bigger picture" : branding in processes of financialization and market capitalization 2011 Willmott, Hugh
Recruitment and selection practices, person-brand fit and soft skills gaps in service organizations : the benefits of institutionalized informality 2011 Hurrell, Scott A.
Placing branding within organization theory 2011 Brannan, Matthew J.
Be who you want to be : branding, identity and the desire for authenticity 2011 Land, Christopher
Appropriating the brand : union organizing in front-line service work 2011 Simms, Melanie
The branded self as paradox : polysemic readings of employee-brand identification 2011 Smith, Sandra
The trouble with employer branding : resistance and disillusionment at Avatar 2011 Cushen, Jean
Employer branding and diversity : foes or friends? 2011 Edwards, Martin R.
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