Branded lives the production and consumption of meaning at work
"Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at work are increasingly mediated by the brand. This insightf...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Cheltenham u.a.
Elgar
c2011
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| Schlagworte: |
Industriesoziologie
> Arbeitswelt
> Arbeitszufriedenheit
> Arbeitsbeziehungen
> Personalmanagement
> Persönlichkeitspsychologie
> Markenführung
> Wirtschaftskultur
> Quality of work life
> Personnel management
> Branding (Marketing)
> Product management
> Industrial relations
> Markenpolitik
> Personalpolitik
> Aufsatzsammlung
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| Online Zugang: | Inhaltsverzeichnis Inhaltsverzeichnis Online access |
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Tag hinzufügen | Zusammenfassung: | "Branded Lives explores the increasingly popular concept of employee branding as a new form of employment relationship based on brand representation. In doing so it examines the ways in which the production and consumption of meaning at work are increasingly mediated by the brand. This insightful collection draws on qualitative empirical studies in a range of contexts to include services, retail and manufacturing organizations" |
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| Beschreibung: | Includes index. - Formerly CIP Uk |
| Beschreibung: | XIV, 201 S. Ill. 24 cm |
| ISBN: | 9781849800921 978-1-84980-092-1 1849800928 1-84980-092-8 0857936220 0-85793-622-0 9780857936226 978-0-85793-622-6 |