Creating and marketing new products and services

The proactive new product development processNew product innovation strategy -- Opportunity identification and idea generation: the fuzzy front end -- Out of the fuzzy front end into the design phase -- The concept test -- Perceptual maps -- Estimating sales potential -- The proactive new product de...

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Bibliographische Detailangaben
1. Verfasser:	Garcia, Rosanna (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Boca Raton, Fla. u.a. CRC Press 2014
Schriftenreihe:	informa business Business & Management
Schlagworte:	Produktentwicklung > Marktforschung > New products > Marketing research > Product design > Lehrbuch > Glossar enthalten > Produktinnovation > Marketing
Online Zugang:	Inhaltsverzeichnis Full Text
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Beschreibung
Zusammenfassung:	The proactive new product development processNew product innovation strategy -- Opportunity identification and idea generation: the fuzzy front end -- Out of the fuzzy front end into the design phase -- The concept test -- Perceptual maps -- Estimating sales potential -- The proactive new product development process -- Product/market testing -- Launch and beyond -- Global new product development -- Sustainability in innovation.
Beschreibung:	Includes bibliographical references and index
Beschreibung:	XXV, 412 S. Ill., graph. Darst.
ISBN:	9781482203608 978-1-4822-0360-8