Multichannel marketing ecosystems [creating connected customer experiences]

Includes bibliographical references and index

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Bibliographische Detailangaben
Weitere Verfasser:	Stahlberg, Markus (HerausgeberIn), Maila, Ville (BerichterstatterIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	London u.a. Kogan Page 2014
Schlagworte:	Multikanalvertrieb > Online-Marketing > Beziehungsmarketing > Multilevel marketing > Management > Internet marketing > Customer relations > Aufsatzsammlung > Kundenorientierung > Mehrgleisiger Vertrieb
Online Zugang:	Inhaltsverzeichnis http://digitale-objekte.hbz-nrw.de/webclient/DeliveryManager?pid=5457771&custom_att_2=simple_viewer
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Titel	Jahr	Verfasser
Holistic design for consumer engagement	2014	Brinegar, Brad
Conversational customer journey planning	2014	Velarde, Felix
Emerging mobile dynasty	2014	Kontarinis, Dimitrios
Software-driven marketing ROI	2014	Brinker, Scott
E-mail : lifeblood of the online ecosystem	2014	Gibson, Richard
Introduction to predictive marketing	2014	Chaters, Brent
TV is dead, long live TV	2014	Smith, Rob
Social media romance	2014	Gray, Justin
How brands can succeed in the local mobile revolution	2014	Bruemmer, Paul
How to spell marketing in 2015 : product development	2014	Deinoff, Martin
Smarter checkouts : beyond the transaction	2014	Oxley, Matthew
The rise of digital branding	2014	McEvoy, Simon
Why do big companies fail in the multichannel ecosystem?	2014	Andreev, Alexey
Essentials of mobile marketing technologies	2014	Marutiak, David
Integrating search to a multichannel mix	2014	Murray, James
What really counts in metrics	2014	Deckers, Erik
Marketing automation with apps	2014	Maila, Ville
Using storytelling to build sales	2014	Brown, Cam
Converting customer dialogues into revenue	2014	Zhivago, Kristin
Making money with metrics that matter	2014	Perry, Chris