| Affect is an important factor in processing Alzheimer disease awareness messages
|
2011 |
Lewi, Martine |
| Environmental information influences on pro-environmental behaviour aimed at fighting climate change : main and moderating effects
|
2011 |
García-de-Frutos, Nieves |
| Children's advertising literacy : do BMI, body shape perception, self-esteem and TV exposure matter?
|
2011 |
Spielvogel, Julia |
| The relevance of life changing situations for media usage and their relevance as a segmentation strategy for media companies and advertisers
|
2011 |
Leopold, Andrea |
| Determinants of the impact of crises on organizational reputation : an experimental test of crisis communication strategies and the moderating impact of locus of control
|
2011 |
Claeys, An-Sofie |
| The effectiveness of publicity versus advertising : a meta-analysis
|
2011 |
Eisend, Martin |
| What is the best communication strategy (integration vs. reception) to persuade consumers? : an analysis across levels of brand familiarity
|
2011 |
Navarro-Bailón, María Ángeles |
| Text or pictures? : effectiveness of verbal information and visual cues in advertisements for new brands versus extensions
|
2011 |
Dens, Nathalie |
| Figuratively bleeding or just bleeding? : exploring consumers' personal values and emotions within simple and rhetorically constructed violent ad contexts!
|
2011 |
Theodorakis, Ioannis G. |
| Living brands : consumer reactions toward online experienced-based marketing communication
|
2011 |
Fransen, Marieke L. |
| Assessing the quality of self-reported measures and the reliability of empirical findings : exploring creativity differences across worldwide agency creatives and managers
|
2011 |
Sasser, Sheila |
| QR code mobile promotion : an initial inquiry
|
2011 |
Okazaki, Shintaro |
| Effects of celebrity endorsers' attractiveness and expertise on brand recall of transformational and informational products
|
2011 |
Langner, Tobias |
| Product placement in video games as a marketing strategy : an attempt to analysis in Disney company
|
2011 |
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| Differences in children's processing of advergames and TV commercials
|
2011 |
Waiguny, Martin K. J. |
| Who's afraid of ubiquitous promotion? : exploring the effects of privacy concerns
|
2011 |
Okazaki, Shintaro |
| The impact of e-WOM : determinants of influence
|
2011 |
López, Manuela |
| The influence of alcohol advertising in underage versus overage alcohol consumption : affective responses and advertising effectiveness
|
2011 |
Miquel-Romero, María José |
| The impact of personality differences on efficacy, attitude and behavioural intention in HIV
|
2011 |
Terblanche-Smit, Marlize |
| The (b)old and the beautiful : investigating the preference of senior consumers concerning (the age of) models used in advertising
|
2011 |
Panic, Katarina |
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