Essentials of international marketing
The international marketing phenomenon -- International measures and conversions -- The scope of international marketing -- The importance of international marketing -- International market entry methods -- Researching foreign markets -- Culture and buyer behavior -- Governmental and political risks...
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Armonk, N.Y., London
M. E. Sharpe
c2011
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| Schlagworte: | |
| Online Zugang: | Inhaltsverzeichnis |
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Tag hinzufügen | Zusammenfassung: | The international marketing phenomenon -- International measures and conversions -- The scope of international marketing -- The importance of international marketing -- International market entry methods -- Researching foreign markets -- Culture and buyer behavior -- Governmental and political risks -- Financial risks and currency concerns -- Organizing for international marketing -- International distribution strategy: marketing channels -- International distribution strategy: the role of logistics in managing the supply chain -- International product strategy -- International price strategy -- International promotion strategy -- Countertrade -- International marketing strategy. |
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| Beschreibung: | Formerly CIP Uk. - Includes bibliographical references and indexes. - The international marketing phenomenon -- International measures and conversions -- The scope of international marketing -- The importance of international marketing -- International market entry methods -- Researching foreign markets -- Culture and buyer behavior -- Governmental and political risks -- Financial risks and currency concerns -- Organizing for international marketing -- International distribution strategy: marketing channels -- International distribution strategy: the role of logistics in managing the supply chain -- International product strategy -- International price strategy -- International promotion strategy -- Countertrade -- International marketing strategy |
| Beschreibung: | XIX, 394 S. Ill., graf. Darst. 24 cm |
| ISBN: | 0765624753 0-7656-2475-3 9780765624758 978-0-7656-2475-8 |