The SAGE handbook of social marketing

The SAGE handbook of social marketing

"For the first time, this benchmark Handbook brings together a systematic framework and state of the art thinking to provide complete coverage of the social marketing discipline. The Handbook presents a major retrospective and prospective overview of social marketing, helping to define and shap...

Ausführliche Beschreibung

Gespeichert in:
Bibliographische Detailangaben
Weitere Verfasser: Hastings, Gerard (HerausgeberIn), Angus, Kathryn (HerausgeberIn), Bryant, Carol (HerausgeberIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: Los Angeles, London, New Delhi, Singapore, Washington DC SAGE 2011
Schlagworte:
Social Marketing > Verhalten > Social marketing > Behavior modification > Handbuch > Aufsatzsammlung > Soziomarketing
Online Zugang:Inhaltsverzeichnis
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Titel Jahr Verfasser
Social models for social marketing : social diffusion, social networks, social capital, social determinants and social franchising 2011 Lefebvre, R. Craig
Qualitative research methods in social marketing 2011 Pettigrew, Simone
From social marketing to corporate social marketing : changing consumptions habits as the new frontier of corporate social responsibility 2011 Palazzo, Guido
Improverished consumers and social marketing 2011 Hill, Ronald Paul
Business as unusual : the contribution of social marketing to government policymaking and strategy development 2011 French, Jeff
Social marketing and the health educator 2011 McDermott, Robert J.
Design thinking, demarketing and behavioral economics : fostering interdisciplinary growth in social marketing 2011 Lefebvre, R. Craig
Competition and positioning 2011 Noble, Gary
Communications in social marketing 2011 Alden, Dana L.
Ethical challenges in commercial social marketing 2011 Anker, Thomas Boysen
Theoretical models of behaviour change 2011 Donovan, Rob
Relationship marketing and social marketing 2011 Marques, Susana
Understanding social norms : upstream and downstream applications for social marketers 2011 Kenny, Patrick
Critical marketing : theoretical underpinnings 2011 Saren, Michael
Segmentation and targeting 2011 Lotenberg, Lynne Doner
New media in social marketing 2011 Mays, Darren
Critical marketing : applications 2011 Hoek, Janet
Internal social marketing : lessons from the field of services marketing 2011 Smith, Anne M.
Social marketing for a sustainable environment 2011 Peattie, Sue
New approaches toward resistance to persuasion 2011 Petrova, Petia K.
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