| Identifiying the major determinants of loyalty in tourism
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2012 |
Campón Cerro, Ana María |
| Customer value in tourism services : meaning and role for a relationship marketing approach
|
2012 |
Gallarza, Martina G. |
| Tourist experience development : designed attributes, perceived experiences and customer value
|
2012 |
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| Information and communication technologies in tourism : a comparison for travel agents, hotels and restaurants
|
2012 |
Gil Saura, Irene |
| Destination imagery : examining online representation dissonance in India
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2012 |
Chhabra, Deepak |
| Familiarity and experience in tourist satisfaction and loyalty development
|
2012 |
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| Introduction to experiential marketing
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2012 |
Goldsmith, Ronald E. |
| Place branding : the issue of a narrowed tourism perspective
|
2012 |
Zenker, Sebastian |
| Destination cross river
|
2012 |
Rosenbaum, Alvin |
| Social interactions as basis for segmenting the tourism market
|
2012 |
Tsiotsou, Rodoula H. |
| Destination branding development : linking supply-side and demand-side perspectives
|
2012 |
Del Chiappa, Giacomo |
| Destination brand equity modelling and measurement : a summer tourism case from Sweden
|
2012 |
Fuchs, Matthias |
| Marketing the rural tourism experience
|
2012 |
Kastenholz, Elisabeth |
| An overview of the main innovations in e-marketing
|
2012 |
Aramendia-Muneta, Maria Elena |
| Exploring the potential of travel reviews : implications for strategy formulation and implementation
|
2012 |
Capriello, Antonella |
| Mobile marketing in tourism services
|
2012 |
Okazaki, Shintaro |
| Implementing relationship marketing in hospitality and tourism management
|
2012 |
Goldsmith, Ronald E. |
| The service-dominant logic approach to tourism marketing strategy
|
2012 |
Park, Sun-Young |
| Target marketing and its application to tourism
|
2012 |
Tsiotsou, Rodoula H. |
| Local stakeholders' image of tourism destinations : outlooks for destination branding
|
2012 |
Fernandes Costa Machado, Danielle |
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