Kellogg on branding the marketing faculty of the Kellogg School of Management

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Bibliographische Detailangaben
Körperschaft:	Kellogg School of Management (BerichterstatterIn)
Weitere Verfasser:	Tybout, Alice M. (BerichterstatterIn), Calkins, Tim (BerichterstatterIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Hoboken, N.J. Wiley 2005
Schlagworte:	Markenführung > Brand name products > Branding (Marketing) > Customer relations > Management > Marketing > Aufsatzsammlung > Markenpolitik
Online Zugang:	Cover Inhaltsverzeichnis Table of contents Contributor biographical information Publisher description
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Titel	Jahr	Verfasser
Brand extensions	2005	Braig, Bridgette M.
Building brands through effective advertising	2005	Sternthal, Brian
Brand strategy for business markets	2005	Anderson, James C.
Building global brands	2005	Holden, Betsy
Internal branding	2005	Buckley, Ed
Brand meaning	2005	Sherry, John F.
Branding and organizational culture	2005	Mecklenburg, Gary A.
Branding and the organization	2005	Coolidge, E. David
Brand positioning	2005	Tybout, Alice M.
Brand portfolio strategy	2005	Calkins, Tim
Service branding	2005	Ostrom, Amy L.
Branding in technology markets	2005	Sawhney, Mohanbir S.
Measuring brand value	2005	Schultz, Don E.
Using positioning to build a megabrand	2005	Goldston, Mark R.
Designing brands	2005	Calder, Bobby J.
Competitive brand strategies	2005	Carpenter, Gregory S.
Relationship branding and CRM	2005	Malthouse, Edward C.
Building a brand-driven organization	2005	Davis, Scott
Marketing leverage in the frame of reference	2005	Shapiro, Mark
Finding the right brand name	2005	Bernick, Carol L.