Organizational buying behavior
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| Weitere Verfasser: | , |
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| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
Chicago, Ill.
American Marketing Ass.
1978
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| Schriftenreihe: | Proceedings series / American Marketing Association
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| Schlagworte: | |
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Tag hinzufügen | Titel | Jahr | Verfasser |
|---|---|---|
| The dyadic paradigm with specific application toward industrial marketing | 1978 | Bonoma, Thomas V. |
| Exchange and decision processes in the buying center | 1978 | Bagozzi, Richard P. |
| Factors influencing buying behavior and acquisition management in R & D organizations | 1978 | Guiltinan, Joseph P. |
| The role of the purchasing agent in industrial innovation | 1978 | Mogee, Mary Ellen |
| A methodology for research on organizational buying behaviour | 1978 | Calder, Bobby L. |
| An alternative framework for examining the industrial buying process | 1978 | Spekman, Robert E. |
| Re-invention : the reshaping of innovaions in adoption | 1978 | Agarwala-Rogers, Rekha |
| Dyadic interactions : some conceptualizations | 1978 | Wilson, David T. |
| Organizational buying center : a research agenda | 1978 | Wind, Yoram |