Teaching marketing management in a developing economy the Nigerian experience

Vor dem Hintergrund der gestiegenen Bedeutung der Management-Ausbildung für die gesamtwirtschaftliche Entwicklung beschreibt der Autor das Curriculum "Business Administration" an der Universität Enugu, das sich in sechs Teilbereiche untergliedert (u.a. Vermarktung, Theorie, Arbeitsbeziehun...

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Veröffentlicht in:Journal of management studies
1. Verfasser: Onah, Julius O. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 1984
Schlagworte:
Betriebswirtschaftsstudium > Marketing > Nigeria > Ausbildung > Unternehmen > Enugu > Aufsatz in Zeitschrift
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Titel Jahr Verfasser
Privatisation, globalisation and exports : some experiences from Ghana 2000 Boachie-Danquah, Yaw
Institutional support for international strategic alliances : some Danish - Ghanaian evidence 2000 Sørensen, Olav Jull
Perceived risk and the pre-export behaviour of firms : a conceptual model 2000 Buatsi, Seth N.
Toward a theory of local government development and promotion of export of business 2000 Nkrumah, Stephen A.
Entrepreneurship and international business strategies : an insight into the key success factors of the exporting entrepreneurs in Ghana 2000 Buame, Samuel
Ghana's exports to neighbouring countries 2000 Sørensen, Olav Jull
Sustainability of technical assistance projects 1989 Dapaah, Ama Serwaa
An alternative strategy for boosting small-scale industrial performance in Ghana 1989 Boon, Emmanuel K.
The purposes of employee performance appraisal systems in Nigerian organisations 1989 Ahiauzu, Blessing E.
Identification of training needs 1989 Dotse, F. M.
Bank size and technological change : the Nigerian experience 1989 Nyong, Michael O.
Regional distribution of Federal Government capital expenditure and its implications for income distribution : the Nigerian experience 1989 Longe, John B.
Monetary aggregates and monetary policy in Ghana 1988 Sowa, Nii Kwaku
The money market in Ghana 1988 Donkor, Afare A.
Ghana's population programme : a miss-out of strategic planning and management 1988 Boon, Emmanuel K.
Towards a health insurance scheme in Ghana : pre-requisites and issues 1986 Obuobi, Alfred A.
Some thoughts on the use of the profitability criterion in evaluating state enterprises in Ghana 1986 Ayee, Joseph R. A.
Problems of technological development in Nigeria : a management perspective 1986 Popoola, A. T.
Managing Nigeria's external debt 1986 Nwankwo, G. Onyekwere
A mathematical model of the adaptive behaviour of organizations 1986 Friesen, Peter H.
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