Journal of the Market Research Society JMRS

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Bibliographische Detailangaben
Späterer Titel:	International journal of market research
Vorheriger Titel:	Commentary
Körperschaft:	Market Research Society (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	London Soc. 1968-1999
Schlagworte:	Marktforschung > Marketing > Großbritannien > Graue Literatur > Zeitschrift
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Titel	Jahr	Verfasser
Market research in government decision making : special issue	1992
Issues facing the UK research industry	1991	Bowles, Tim
Culture and consumer behaviour : an anthropological perspective	1990	McCracken, Grant David
The Indian contribution to marketing research	1990
Special issue on geodemographics	1989
The psychology of product testing and its relationship to objective scientific measures	1988	Callingham, Martin
The rebirth of attitude research in marketing	1988	Bagozzi, Richard P.
Modelling the effects of advertising : some methodological issues	1988	Hooley, Graham J.
A successful new brand: shield	1988	Wellan, Dee M.
An alternative to purchase intentions : the role of prior behaviour in consumer expenditure on computers	1988	McQuarrie, Edward F.
The application of logical imputation to household measurement	1988	Kaufman, Carol J.
Practical measurement of the strengths of actual influences on what consumers do : scientific brand design	1988	Booth, D. A.
Estimating the reach and frequency of mixed media advertising schedules	1988	Rice, Marshall D.
Political opinion polling	1987
Television audience measurement research : yesterday, today and tomorrow	1987	Buck, Stephan
Research into pricing : special issue	1987
Analysing qualitative data	1987	Griggs, Steve
Planning tomorrow today	1986
The contribution of research to General Motors' corporate communications strategy in the UK	1986	Fountain, Eric
Developing survey methods	1986	Hoinville, Gerald