Modern marketing strategy

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Bibliographische Detailangaben
Weitere Verfasser:	Bursk, Edward Collins (BerichterstatterIn), Chapman, John F. (BerichterstatterIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	Cambridge, Mass. Harvard Univ. Press 1964
Schriftenreihe:	The business administrator
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Titel	Jahr	Verfasser
Squeezing the waste out of advertising	1964	Colley, Russell H.
Multistage approach to pricing	1964	Oxenfeldt, Alfred Richard
Phasing research into the marketing plan	1964	Adler, Lee
Pricing policies for new products	1964	Dean, Joel
Computer simulation of consumer behavior	1964	Wells, William D.
How to set realistic profit goals	1964	Payne, Bruce
Marketing myopia	1964	Levitt, Theodore
Market testing	1964	Enright, Ernest J.
Conditions of marketing leadership	1964	Felton, Arthur P.
Three-in-one marketing	1964	Cox, Reavis
Computer simulation of consumer behavior	1964	Wells, Willliam D.
Functional features in product strategy	1964	Stewart, John Benjamin
Shodown in the market place	1964	Barnet, Edward M.
Brand loyalty, what, where, how much?	1964	Cunningham, Ross M.
The product and the brand	1964	Gardner, Burleigh B.
Its time to research the consumer	1964	Martineau, Pierre
How to evaluate advertisingʹs contribution	1964	Freeman, Cyril
The strategy of product policy	1964	Kline, Charles H.
Strategy of product quality	1964	Kuehn, Alfred A.