Research in marketing 8 Distribution channels and institutions / guest eds.: Louis P. Bucklin ..
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| Format: | UnknownFormat |
| Sprache: | eng |
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1986
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Tag hinzufügen | Titel | Jahr | Verfasser |
|---|---|---|
| Choosing the best advertising appropriation when appropriations interact over time | 1978 | Levy, Haim |
| Research in productivity measurement for marketing decision | 1978 | Bucklin, Louis P. |
| Multi-product growth models | 1978 | Peterson, Robert A. |
| Optimizing research budgety : a theoretical approach | 1978 | Hansen, Flemming |
| Advocacy advertising : corporate external communications and public policy | 1978 | Sethi, S. Prakash |
| The household as a production unit | 1978 | Etgar, Michael |
| Interpretative versus descriptive research | 1978 | Dichter, Ernest |
| An empirical-simulation approach to competition | 1978 | Schultz, Randall L. |
| Field theory applied to consumer behavior | 1978 | Woodside, Arch G. |
| Some new types of fractional factorial designs for marketing experiments | 1978 | Green, Paul E. |
| Advertising and socialization | 1978 | Myers, John G. |
| Simulation of risk attitudes in joint decision making by marketing firms in competitive markets | 1978 | Day, Ralph L. |