| Prognosis and budgeting problems in connection with the introduction of new products
|
1966 |
Heede, Soeren |
| From abstract promotional theory to rational promotional practice? : an example of optimization of the advertising budget and optimal division among media
|
1966 |
Barfod, Boerge |
| A discussion of market classification
|
1966 |
Kjaer-Hansen, Max |
| Can a closer relationship be established between the theory of marketing and marketing research?
|
1966 |
Rasmussen, Arne |
| On economic practice and reaction to public and private controls
|
1966 |
Zeuthen, F. |
| Purchasing behaviour in households
|
1966 |
Grendal, Karen |
| Penetration of a new durable industrial good
|
1966 |
Hammerich, Helge |
| Main features of Danish research in marketing
|
1966 |
Kjaer-Hansen, Max |
| Some notes on demand analysis methodology
|
1966 |
Kjaer-Hansen, Max |
| Advertising budgeting and modern programming methods
|
1966 |
Barfod, Boerge |
| Elements of a demand theory for promotional factors
|
1966 |
Barfod, Boerge |
| Input-output coefficients as measure of product quality
|
1966 |
Brems, Hans |
| Price, quality, and rival response
|
1966 |
Brems, Hans |
| The Copenhagen School and Scandinavian theory of competition and marketing
|
1966 |
Mickwitz, Goesta |
| Classification of customers involving a loss
|
1966 |
Andersen, Helge |
| Seller's market in the light of marketing theory
|
1966 |
Kjaer-Hansen, Max |
| Self-weighting two-stage sampling procedures
|
1966 |
Jensen, Ernst Lykke |
| Theory of games and marketing policy
|
1966 |
Johnsen, Erik |
| A note on the advertising demand function
|
1966 |
Roersted, Bendt |
| On the concept of consumption pattern
|
1966 |
Grendal, Karen |
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