The impact of different price promotions on customer retention

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Bibliographische Detailangaben
Veröffentlicht in:Journal of retailing and consumer services
1. Verfasser: Kim, Jungkeun (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: January 2019
Schlagworte:
Price promotion > Service retention > Price framing > Depreciation > Long-term service > Aufsatz in Zeitschrift
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