Storytelling in the digital era a meta-analysis of relevant moderators of the narrative transportation effect

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Veröffentlicht in:Journal of business research
1. Verfasser: Laer, Tom van (VerfasserIn)
Weitere Verfasser: Feiereisen, Stephanie (VerfasserIn), Visconti, Luca M. (VerfasserIn)
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Sprache:eng
Veröffentlicht: March 2019
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