An analytical model that links customer-perceived value and competitive strategies

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Veröffentlicht in:Journal of marketing analytics
1. Verfasser: Echchakoui, Said (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: December 2018
Schlagworte:
Analytical model > Customer-perceived value > Competitive strategy > Bowman’s strategy clock > Generic strategies > Operationalization > Aufsatz in Zeitschrift
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