The four Ps of patient experience a new strategic framework informed by theory and practice

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Bibliographische Detailangaben
Veröffentlicht in:Health marketing quarterly
1. Verfasser: Kash, Bita A. (VerfasserIn)
Weitere Verfasser: McKahan, Molly (VerfasserIn), Tomaszewski, Lesley (VerfasserIn), McMaughan, Darcy (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: October-December 2018
Schlagworte:
Customer service in healthcare > patient experience > patient as customer > patient satisfaction > strategic framework > Aufsatz in Zeitschrift
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