Promoting public health or underlying business interests? the effectiveness (or ineffectiveness) of responsible drinking social causes by the alcohol industry versus non-profits

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Bibliographische Detailangaben
Veröffentlicht in:Journal of promotion management
1. Verfasser: Kim, Yeonsoo (VerfasserIn)
Weitere Verfasser: Park, Sun-Young (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2018
Schlagworte:
corporate social responsibility > responsible drinking campaign > advertiser motive > corporate credibility > sponsor effects > Aufsatz in Zeitschrift
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