Consumer response to advertising endorsers' sexual information Western individualism vs. Eastern Confucian conservatism

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Bibliographische Detailangaben
Veröffentlicht in:Journal of promotion management
1. Verfasser: Choi, Hojoon (VerfasserIn)
Weitere Verfasser: Kim, Jooyoung (VerfasserIn), Kim, Bong-chul (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2018
Schlagworte:
confucian values > cultural difference > international advertising > gender bias > south korea > united states > Aufsatz in Zeitschrift
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