| Brand consistency and coherency at the London 2012 Olympic Games
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2018 |
Kenyon, James Andrew |
| Exploring value co-creation in Fan Fests : the role of fans
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2018 |
Kolyperas, D. |
| Twenty-five years and counting : an analysis of the Journal of strategic marketing
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2018 |
Brown, Terrence E. |
| Strategic marketing planning for heritage tourism : a conceptual model and empirical findings from two emerging heritage regions
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2018 |
McCamley, Claire |
| Exploring the locus of internal marketing
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2018 |
Ozuem, Wilson |
| Chinese relationship management : a qualitative study of banking in New Zealand
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2018 |
Chai, Joe Choon Yean |
| You are charging your friend a fee? : the influence of brand relationship norms on consumer judgments
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2018 |
Martin, Brett |
| Atmospheric excitement, customers’ moods and gender : a study of young shoppers
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2018 |
Lucia-Palacios, L. |
| Reducing employee turnover intention : a customer relationship management perspective
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2018 |
Abdullateef, Aliyu Olayemi |
| Small and medium size firm's marketing competitive advantage and environmental initiatives in the Middle East
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2018 |
D'Souza, Clare |
| Combined effects of franchise management strategies and employee service performance on customer loyalty : a multilevel perspective
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2018 |
Ramaseshan, B. |
| Impact of firm's customer orientation on performance : the moderating role of interfunctional coordination and employee commitment
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2018 |
Babu, Mujahid Mohiuddin |
| The importance of corporate social responsibility (CSR) for branding and business success in small and medium-sized enterprises (SME) in a business-to-distributor (B2D) context
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2018 |
Ben Youssef, Kamel |
| Relating strategic market orientation and market performance : role of customer value types
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2018 |
Sahi, Gurjeet Kaur |
| Exploiting online social gambling for marketing communications
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2018 |
Ozuem, Wilson |
| Social media and sports : driving fan engagement with football clubs on Facebook
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2018 |
Vale, Leonor |
| Role of the stadium in the value enhancement process of a rugby union match
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2018 |
Boissel, Jérôme |
| Generating consumer insights into physical activity patterns for three different segments
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2018 |
Kitunen, Anna |
| Brand compass : charting a course to improve firm performance
|
2018 |
Bridson, Kerrie Christine |
| Customers' savings rate and share of wallet : the moderating role of religion and ethnicity/immigrant generation vis-à-vis attitude as mediator
|
2018 |
Hamin, Hamin |
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