| Advancing conceptual-only articles in marketing : editorial
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2020 |
Vargo, Stephen L. |
| Conceptual review papers : revisiting existing research to develop and refine theory
|
2020 |
Hulland, John |
| Contributing to theory : opportunities and challenges
|
2020 |
Barney, Jay B. |
| Creativity and publication in marketing
|
2020 |
Stewart, David W. |
| Expanding exchange : how institutional actors shape food-sharing exchange systems
|
2020 |
Jayashankar, Priyanka |
| "First things first" : the AMS Review - Sheth Foundation 2020 annual doctoral competition for conceptual articles : editorial
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2020 |
Conduit, Jodie |
| Indigenous theory development in marketing : the foundational premises approach
|
2020 |
Hunt, Shelby D. |
| Designing conceptual articles : four approaches
|
2020 |
Jaakkola, Elina |
| Advancing theory in marketing : insights from conversations in other disciplines
|
2020 |
Varadarajan, Rajan |
| Transaction cost theory : past, present and future
|
2020 |
Rindfleisch, Aric |
| Effective reviewing for conceptual journal submissions
|
2020 |
Griffin, Abbie |
| Reimagining marketing doctoral programs
|
2020 |
Yadav, Manjit S. |
| The digital continuum : the influence of ownership, access, control, and cocreation on digital offerings
|
2020 |
Micken, Kathleen S. |
| Reinventing professional service firms : the migration to a client-facing, talent-on-demand platform
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2020 |
Jaworski, Bernard J. |
| Information transparency as competitive advantage : research approaches to platform ecosystem design and competition
|
2020 |
Key, Thomas Martin |
| A conceptual perspective on collaborative consumption
|
2019 |
Ertz, Myriam |
| A service design approach to healthcare innovation : from decision-making to sense-making and institutional change
|
2019 |
Patrício, Lia |
| The data hierarchy : factors influencing the adoption and implementation of data-driven decision making
|
2019 |
Sleep, Stefan |
| A map for effective advertising : the metaphoric advertising processing model
|
2019 |
Dehay, Eliza K. |
| Empowerment in marketing : synthesis, critical review, and agenda for future research
|
2019 |
Bachouche, Hajer |
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