The effect of the alliance between manufacturer and weak retailer on supply chain performance

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Bibliographische Detailangaben
Veröffentlicht in:	Institute of Mathematics and Its Applications IMA journal of management mathematics
1. Verfasser:	Zhang, Jianxiong (VerfasserIn)
Weitere Verfasser:	Lei, Liyan (VerfasserIn), Lu, Fuxiao (VerfasserIn), Cui, Lixin (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	October 2018
Schlagworte:	alliance > advertising > channel power > pricing > differential game > Aufsatz in Zeitschrift
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