The effect of the alliance between manufacturer and weak retailer on supply chain performance

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Veröffentlicht in:Institute of Mathematics and Its Applications IMA journal of management mathematics
1. Verfasser: Zhang, Jianxiong (VerfasserIn)
Weitere Verfasser: Lei, Liyan (VerfasserIn), Lu, Fuxiao (VerfasserIn), Cui, Lixin (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: October 2018
Schlagworte:
alliance > advertising > channel power > pricing > differential game > Aufsatz in Zeitschrift
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