| When does partitioned pricing lead to more favorable consumer preferences? : meta-analytic evidence
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2018 |
Abraham, Ajay T. |
| Relationship governance dynamics : the roles of partner selection efforts and mutual investments
|
2018 |
Wathne, Kenneth H. |
| The determinants and consequences of search cost heterogeneity : evidence from local gasoline markets
|
2018 |
Nishida, Mitsukuni |
| Cashback is cash forward : delaying a discount to entice future spending
|
2018 |
Vana, Prasad |
| The effect of perceived similarity on sequential risk taking
|
2018 |
Webb, Elizabeth C. |
| In God's hands : how reminders of god dampen the effectiveness of fear appeals
|
2018 |
Wu, Eugenia C. |
| How customer referral programs turn social capital into economic capital
|
2018 |
Van Den Bulte, Christophe |
| How encouraging niceness can incentivize nastiness : an unintended consequence of advertising reform
|
2018 |
Jung, Minah H. |
| Retention futility : targeting high-risk customers might be ineffective
|
2018 |
Ascarza, Eva |
| The Abercrombie & Fitch effect : the impact of physical dominance on male customers’ status-signaling consumption
|
2018 |
Otterbring, Tobias |
| Double mental discounting : when a single price promotion feels twice as nice
|
2018 |
Cheng, Andong |
| The impact of mergers and acquisitions on the sales force
|
2018 |
Bommaraju, Raghu |
| Making warnings about misleading advertising and product recalls more effective : an implicit attitude perspective
|
2018 |
Trendel, Olivier |
| Modeling simultaneous multiple goal pursuit and adaptation in consumer choice
|
2018 |
Swait, Joffre |
| When promoting similarity slows satiation : the relationship of variety, categorization, similarity, and satiation
|
2018 |
Lasaleta, Jannine D. |
| Reframing the discount as a comparison against the sale price : does it make the discount more attractive?
|
2018 |
Guha, Abhijit |
| Social information avoidance : when, why, and how it is costly in goal pursuit
|
2018 |
Huang, Szu-Chi |
| The impact of death-related media information on consumer value orientation and scope sensitivity
|
2018 |
Huang, Zhongqiang Tak |
| Talk bursts : the role of spikes in prerelease word-of-mouth dynamics
|
2018 |
Gelper, Sarah |
| Efficient large-scale internet media selection optimization for online display advertising
|
2018 |
Paulson, Courtney |
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