Why we need better measures of research impact in advertising considerations for best practices to expand research's reach
Gespeichert in:
| Veröffentlicht in: | Journal of advertising research |
|---|---|
| 1. Verfasser: | |
| Format: | UnknownFormat |
| Sprache: | eng |
| Veröffentlicht: |
December 2018
|
| Schlagworte: | |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
Tag hinzufügen | Titel | Jahr | Band |
|---|---|---|
| Special issue: proposial advertising messages | 2024 | volume 64, issue 1 (March 2024) |
| Special issue: insights for advertisers on immersive technologies | 2024 | volume 64, issue 3 (September 2024) |
| Gender and diversity | 2020 | volume 60, issue (June 2020) |
| What we know about advertising: lessons from empirical generalizations | 2009 | 49.2009,2 |
| The long tail of media | 2008 | 48.2008,3 |
| Word of mouth : a new advertising discipline | 2007 | 47.2007,4 |
| Variables in advertising execution | 2007 | 47.2007,1 |
| Simplifying complexity : effectiveness measurement modeling | 2007 | 47.2007,3 |
| The internet revolution | 2007 | 47.2007,2 |
| Marketing research made in Japan : special issue | 1990 | 30.1990,2 |