How consumer ethnocentrism (CET), ethnocentric marketing, and consumer individualism affect ethnocentric behavior in China

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Bibliographische Detailangaben
Veröffentlicht in:Journal of global marketing
1. Verfasser: Han, C. M. (VerfasserIn)
Weitere Verfasser: Guo, Chen (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2018
Schlagworte:
Consumer ethnocentrism > ethnocentric marketing > individualism > Chinese consumers > consumer culture > Aufsatz in Zeitschrift
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