Bonus gift card programs a methodology to measure the impact on revenue and profit

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Bibliographische Detailangaben
Veröffentlicht in:	The international review of retail, distribution and consumer research
1. Verfasser:	Norvell, Tim (VerfasserIn)
Weitere Verfasser:	Horky, Alisha Blakeney (VerfasserIn)
Format:	UnknownFormat
Sprache:	eng
Veröffentlicht:	September 2018
Schlagworte:	Bonus gift cards > replacement visits > cannibalization > profit > revenue > Aufsatz in Zeitschrift
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Titel	Jahr	Band
Special issue: Nordic perspectives on retailing	2017	volume 27, number 3 (July 2017)
Special issue: The 19th International Conference on Research in the Distributive Trades : EAERCD, Dublin 2017	2017	volume 27, number 5 (December 2017)
Special issue: The 18th International Conference on Research in the Distributive Trades : EAERCD, France 2015	2015	volume 25, number 5 (December 2015)
Special issue: Retail transitions in Sourheast Asia	2014	24.2014,5
Special issue: The 17th International Conference on Research in the Distrubtive Trades - EAERCD, Valencia 2013	2013	23.2013,5
Special issue: Retailing in Asia	2012	22.2012,3
Special issue: Evaluating the role of electronic commerce in transforming the retail sector	2010	20.2010, 4