The case for compatibility product attitudes and purchase intentions for upper versus lowercase brand names

Gespeichert in:
Bibliographische Detailangaben
Veröffentlicht in:Journal of retailing
1. Verfasser: Wen, Na (VerfasserIn)
Weitere Verfasser: Lurie, Nicholas H. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: December 2018
Schlagworte:
Letter case > Gender > Processing fluency > Congruity > Evaluations > Purchase intentions > Aufsatz in Zeitschrift
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