E-loyalty formation a cross-cultural comparison of Spain and Colombia

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Bibliographische Detailangaben
Veröffentlicht in:Journal of electronic commerce research
1. Verfasser: Peña-García, Nathalie (VerfasserIn)
Weitere Verfasser: Gil Saura, Irene (VerfasserIn), Rodríguez-Orejuela, Augusto (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: November 2018
Schlagworte:
e-Loyalty > Cross-cultural study > Consumer behavior > Perceived value > WOM > Aufsatz in Zeitschrift
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