Exploring how and why consumers create unintended uses of products

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Bibliographische Detailangaben
Veröffentlicht in:International journal of business innovation and research
1. Verfasser: Apiradee Wongkitrungrueng (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2018
Schlagworte:
use innovativeness > reuse > unintended uses > post-purchase > creativity > Aufsatz in Zeitschrift
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