Uncovering psychological gratifications affecting social media utilization a multiblock hierarchical analysis

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Bibliographische Detailangaben
Veröffentlicht in:Journal of marketing theory and practice
1. Verfasser: Izzal Asnira Zolkepli (VerfasserIn)
Weitere Verfasser: Kamarulzaman, Yusniza (VerfasserIn), Kitchen, Philip J. (VerfasserIn)
Format: UnknownFormat
Sprache:eng
Veröffentlicht: 2018
Schlagworte:
Social Web > Kundenzufriedenheit > Konsumentenverhalten > Aufsatz in Zeitschrift
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